Almost every company makes use of social media these days. From B2B marketers using sites like LinkedIn to real estate agents using their networks on Facebook to move more properties, staying connected is an absolute must in today’s world. If you’re just getting on the social media bandwagon, though, there are a few rules you may want to keep in mind before you let that first Tweet fly.
- It’s a Conversation, not a Lectern: The single most important thing you can remember when it comes to the world of social media is the fact that there’s a conversation going on. If you’re virtually standing there, shouting at everyone in all caps with lots of exclamation marks about your latest sale, online post, or newest product line, friends, watchers, and others are going to get very tired of you in a hurry. Be part of the conversation, don’t just promote your brand.
- It Takes Time: You’re not going to grow a bigger Twitter following overnight. The entire world isn’t going to “Like” you on Facebook within a week. Unlike other methods of advertising, this one is going to take some time to see measurable results. This is not the kind of advertising campaign you can run for a few weeks, readjust, then run again. Spend some time with the platform. Get to know it, and you’ll be rewarded with followers and brand friends.
- Be Yourself: This rule doesn’t give you a license to become the version of yourself we might meet during happy hour on a Friday night. It should, though, remind you that authenticity is going to be key to building your brand in a more social world. Don’t use fake names or contacts, and be sure to create as personal a feel to your profiles as possible.
There are few business learning curves quite as steep as the one you may experience when you begin to dip your toes in the social media waters. Need a little help getting started? Just don’t have time to post on your own? Let us tackle it for you with our social media services.