- POST, POST, POST!!!!! Look, be honest with yourself. Are you actually committed to social media? If you’re not, it’s not going to work. You have to actually post to make it fit into your marketing mix. You can’t just think about posting or plan to post, you just have to do it.
- Be Part of the Community. Would you actually talk to a friend who spent the entire conversation chatting about themselves? Your social media contacts don’t want continual self-promotions all of the time. Do something different.
- Ask Questions. Speaking of different, asking questions can be a great way to get people to respond and get engaged. There are lots of types of questions you can ask too. From the simple to the fill in the blank, see who is paying attention.
- Post Videos and Pictures. Don’t just stick to textual posts. Go for videos and pics every now and then too. Whether they’re related to your product or your target audience, everyone likes a pic now and then.
No matter what you decide to do, make sure you’re measuring your efforts. The more data you have, the more information you’ll have to shape your campaigns in the future.
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