Emails are probably the lifeblood of what you do, so how do you make sure people will actually read what you’re writing? These three steps can help.
- Carefully Craft the Subject Line: No matter what email client they’re using, that name and subject line are going to be the first thing that hits recipients, so you better spend some serious time thinking about what you want to say. “Company News” is never going to be enough. “Please Respond” might get them, but there’s probably something stronger than that. Draft a few different subject lines to decide what might work best, particularly if this is more than an internal email.
- Think Structure: Do you really want to read one paragraph that has thirty sentences? Probably not. Your emails have to be clearly structured for maximum impact. Don’t hesitate to use bullets, but if that’s too formal for the task ahead, just think staccato. Short bursts, small paragraphs. Say what you need to in a simple, clean format, and you’ll reach them.
- Timing: If your email hits the desk at 5:55 p.m. on a Friday afternoon, you can bet it’s not going to get their full attention. Time it a bit more carefully, so your recipients have plenty of reading time to absorb what you need to say.
Email isn’t a science, and when it’s just you running the company, it may be tough to find the time to carefully craft things to customers, suppliers, and those who help keep your business running. Whether you want us to help draft the initial email or just edit yours to make it stronger, our writing services can help for less than you think. In fact when it comes to a simple email edit, it’s probably going to cost you less than $10. Contact us today to learn more.