Is SEO Still An Important Concept?

glasses-1421589In 2014, in a LinkedIn article about the most talked about skills for the best jobs available, number 5 was said to be the knowledge of how to use SEO and paid search (based on recruiter searches).  Why are there so many articles that negatively discuss whether SEO is dead or alive?  While we all know the phrase “Content is King,” that doesn’t mean that SEO is dead or even in a coma.  Plenty of uses still exist for SEO and opportunities abound where SEO can be quite an advantage.


Well, at least for the foreseeable future.  Why?  Because what companies and businesses care about most – driving oodles of traffic to their web site and then converting those travelers to loyal and devoted customers for life – can be greatly enhanced by utilizing SEO.  While shifts have occurred to the strategies and tactics of SEO with regard to how search engines see those efforts and apply them to the analysis of page ranking, the skills of writing with SEO remain necessary and desired.


With more writers and written text in the form of blogs, articles, web pages, landing pages, etc., how in the world are you going to get your little blog and, thereby, your company noticed?  You need to think up more creative and constructive ways to get your content seen.  What do you need to do that?  A terrific writer who knows how to address the philosophy of your company’s product line or service.  SEO knowledge incorporated into a text, whether it is organic or paid, is still the best way to get your business noticed.


Your business needs great content; that’s a fact.  When you combine naturally flowing and authentic content with the dynamics of SEO optimization, you have a vibrant end result that will do everything within its power to get your business noticed, traffic driven to your web site, and sales conversions almost a given.

Employ high quality content and SEO techniques to get your business and web site acknowledged through waterfall of noise that is your competition.  Drive your targeted audience right where you want them.



How Content Marketing Can Help Your SEO Efforts

seo-1241596It has been said that you can’t have one without also having the other: content marketing and SEO.  Why is that exactly?  Utilizing successful SEO tactics and techniques, content needs to be of high quality and provide value to the reader while also, and by natural inclusion, skillfully connect the reader to the business with words employed to strike at the core of the product or service the business offers.  The goal, of course, is to entice the purchaser that whatever the company is selling is absolutely essential for the reader to have.

High Quality Content

Content that is of high quality and value to the reader is the most sought-after arrangement in the global world of marketing today.  It is important to search engines, most notably Google who has, in the past, offered many updates to how web sites are scored and ranked in search results.  Google’s Panda, Penguin, and Hummingbird algorithm updates strive to make high quality text the winner every time in search-based results that want to be organic.  After several years of “keyword stuffed” fluff and filler articles, the current mainstream endeavors to provide the highest value content to the consumer.

The Importance of SEO

While the practicing of stuffing as many keywords as possible into text (blogs, articles, etc.) has long been seen for what it is, that is not to say that keywords are not still useful; they are.  Keywords play a fundamental role in optimizing your web page to help drive relevant traffic to your site, as well as on-page optimization which helps determine page rank.

The Hummingbird Algorithm

This release from Google addressed page rank requirements beyond the use of keywords.  While it is true that greater emphasis is now placed on conversational and organic searches, the practice of targeting keywords is still seen as beneficial.  While keywords should not be the sole focus of a content marketing strategy, they should necessarily be blended with titles, URLs, internal links, meta tags, etc.

Successful marketing efforts will incorporate the use of SEO keywords and optimization, along with high quality content text.  This integrated effort is more likely to capture the attention of your target audience.



Could Your Business Use a Good Dose of Content Marketing?

bulider-1197049How can you avoid having the message of your business blocked out as just another particle of noise?  How can you avoid having your message ignored, skipped over, for fast-forwarded by?  The answer is: content marketing.

Blogging and Content Marketing

The successful content marketer knows how important it is to provide valuable and useful information to clients, and potential clients, in the form of meaningful blogs.  Content marketing can help any business get, and keep, customers.

Consumers are smarter these days than ever before, and they have smart devices that enable them to ignore, skip over, avoid, and even delete your message before it ever has a chance to register on your brain at all.  That means, it needs to provide something of value for the end user (your customer) and do so consistently so that your potential new, or repeat, client won’t see the name of your business and automatically decide it’s not worth his/her time to read what your message is saying.  That is the single-most important reason to ensure the content of your blog offers something of value every time it crosses paths with your target audience.

Blog Consistency

Creating a great blog – and the even more important part of consistently maintaining it – is not an easy task, especially for an owner or employee of the business who also has many other hats to wear every day.  Outsourcing your blog content to a great copywriter is critical to meeting that goal of publishing fresh and worthwhile content at regular intervals.  The conversations that run with a successful blog can, in turn, convert to opportunities seized by your business to develop a loyal customer.

Boost awareness of your brand, your business, your product or service and develop your company as a trusted expert in your industry by utilizing well-crafted and high quality blogs that also drive content marketing successfully to your web site.



Copywriting and Content Marketing Make Good Partners

loving-1433310What should good copywriting do?  It should: 1) inform; 2) provide value; and 3) be easy to read and enjoyable.  The basic rule of thumb for the bulk of copywriting is to aim your text in the direction of 8th graders.  Why choose 8th graders?  That level is considered fairly basic; you don’t want to talk “over” or “under” readers, so good copywriters will aim for a middle ground.  There are exceptions, of course, as there are to every rule.  However, for basic copywriting needs, this is a desired and well-accepted rule.

It’s a Conversation

Copywriting has been described as an “ongoing conversation” between a business and its clients.  When done right, copywriting can effectively persuade your target audience to push through and take that next step to: 1) learn more about your product or service; or 2) subscribe to your email list so they can continually learn more about what your business has to offer.

Marketing Your Product or Service

Marketing with great content is a powerful tool, “if” it is used correctly.  To be successful with your content marketing strategy(ies), great copywriting needs to come into play as well.  Copywriters need to subscribe to the prevailing ideology that written text needs to expertly crafted in such a way as to leave no doubt that the call to action your business is asking for is a “must-have” for them.  In order for a content marketing strategy to be successful, it must work hand-in-hand with the creative copywriter to consistently deliver valuable and relevant content to consumers.

The successful combination of copywriting and content marketing will draw the consumer in on friendly and personable terms, while at the same time creating an urge on the part of the consumer to know more about and be more involved with your business and its products or services.


The Importance of Copywriters

laptop-keyboard-1515695Just how important are copywriters?  Forgive us this momentary pause in bias, but, we do happen to believe copywriters are EXTREMELY important to any and every business.  Even more important than SEO specialists who say they can turn every web site click into money in your pocket?  Yes, without a doubt.  While copywriters do often write with SEO strategies in mind, it’s the structured, meaningful content of the writing itself that is going to grab each consumer by the ankles and not let go until they have scoured your web site for exactly whatever it is they are looking for.


These days, SEO content necessarily relies more on quality content than merely stuffing a certain amount of keywords into a bunch of otherwise roughly worded text and expecting customers to engage.  Quality content is what great copywriting is about.  Quality content is what a great blog should have been about all along.  Google realized that and, with its Panda and Penguin updates to word algorithms, has decided to bring back higher quality to the text it categorizes for the consumer’s benefit.


Google can tell how well a web site’s text works in compelling site visitors to click on links, thereby interacting with the business.  Through analyzing the time spent on the site, the page depth, and the bounce rate, Google can tell how well the text manages to do what it desires to do – produce a call to action from the consumer.  Copywriters who have experience with highlighting SEO in just the right way and are adept at being creative can get great results from a web site’s traffic.


Are backlinks helpful?  The answer is yes, when used naturally.  Are you getting the idea here?  Meaningful content.  Quality content.  Valuable content.  Honesty and Integrity with the written word.  Naturally used SEO words, phrases, and backlinks.  All these words/terms equate to the kind of organic backlinking that Google wants to see; it’s what Google is looking for; and it is what Google will reward with higher rankings in their search results.

Copywriters are in charge of directing quality content, along with a healthy dose of creative expression in understandable terms for the greater good of your business, to potential consumers.  Put a copywriter to work for you today.



Hiring a Ghost Blogger Can Benefit Your Business

at-night-1194917Can your business benefit from hiring a ghost blogger to help write content for your web site?  Many experts on the subject agree that ghost blogging can be very complementary to a business, as long as the writer maintains the company’s philosophies and engages consumers with the voice that suits the business.  Ghost bloggers generally have a way of writing that can often enhance the company’s words. Often those who work directly for the company may overlook factors that someone with a new set of eyes can see more clearly.

Why Hire a Ghost Blogger?

Time, time, and time are really good reasons (even though that’s only one reason, it’s really worth three mentions).  It takes a huge amount of time to tackle writing a blog well, especially if you’re not a writer by trade.  A ghost blogger can also bring a fresh perspective to a business matter that a company insider may be too close to see clearly.  As well, the blogger must remember their audience.  In some industries, too many technical terms can turn prospective clients off.  A ghost blogger will seek to inform, enlighten, and entertain a reader with just the right amount of technicality – not too much, not too little.  That’s the job of a really good ghost blogger.

What Does It Take to Write a Blog Well?

Time (which we have already mentioned) and plenty of it to devote to constructing a well-written, well-meaning, and well-purposed amount of text aimed at evoking a sense or action.  Writing has been called a blend of both art and science.  A ghost blogger needs to know proper spelling, grammar, and punctuation.  A blog that is not well-written will likely not be well-received.  Typically, writers have a passion for their craft and that passion will show through to what they write for/about your business.  A blog has been called “an ongoing conversation” between your business and your clients.  Make it count; make it matter.

A ghost blogger can save you time and bring a fresh perspective to content that’s main purpose is to enhance the credibility and viability of your business.  Don’t lose out on obtaining this aid to helping your business grow.