When was the last time you reviewed your LinkedIn profile page? What about your Twitter profile? Facebook? Google+? The chances are good that you haven’t looked at any of them since you initially set them up, right? At the time, you probably thought social media marketing was a slam dunk, and it was going to bring hundreds of clients to your virtually door within hours of your first posts. Now you know the truth about social media marketing – it’s just as difficult as other marketing methods, and the payoff can take just as long.
If you’re still plugging away at the social media equation (and we think it’s essential that you do), maybe it’s time to take a look at those self-aggrandizing profiles you created to help get things started. Does anyone actually want to buy from a company that claims to sell world famous fudge, even though no one outside of a five mile radius has actually heard of the stuff?
The key with any social media profile is a bit of perspective. You need to subtly sell your company without overselling it. Are you award-winning? Maybe, but the awards you gave yourself at the employee banquet last year don’t actually count. Do you really offer cutting-edge services? It’s possible, but the truth is, there aren’t that many services out there today that actually fall into that category.
Need to rethink your profiles? Give us a call. For a low rate, we can not only help you revise those profiles, but also automate your social media processes too so that your content truly is stellar, not just claiming to be. For more, check out our social media services page, then give us a call!
Wondering about the single best thing you can do for your marketing plan in the upcoming year? Stay consistent. People thrive on consistency, and if they can’t get it from your company, you can bet they’re going to find it somewhere else. Planning to post your blog every Monday and Wednesday? Great. Post every Monday and Wednesday. Planning to update your social media feeds every morning? Great. Do it.
What About Trying Something New?
As you analyze what’s working and what isn’t with regard to social media marketing, content marketing, or anything else, there’s nothing wrong with trying something new. The key, though, is that you don’t simply try it and abandon it without taking a solid look at the analytics. If, for instance, not a single person is opening the newsletters you send, adjust your strategy. Maybe a newsletter isn’t right for your company. What you can’t do, however, is walk away because you haven’t put the time and effort into that part of your marketing plan.
It’s tough to market your own company when you’re so caught up in providing services and products to other people, particularly when you’re a fairly small operation. The reality, though, is that it’s a must. You need new customers to survive, and marketing is a good way to get them.
There may come a point when you just need to automate your marketing so it actually gets accomplished. When you hit that point, we’ll be there with the writing services and social media management help you need. Give us a call when that happens. We’ll be happy to help.
Looking for a bit more from your Facebook page? Let’s face it – we all know you could be doing something better. Here are the tips you need now to make it work.
- POST, POST, POST!!!!! Look, be honest with yourself. Are you actually committed to social media? If you’re not, it’s not going to work. You have to actually post to make it fit into your marketing mix. You can’t just think about posting or plan to post, you just have to do it.
- Be Part of the Community. Would you actually talk to a friend who spent the entire conversation chatting about themselves? Your social media contacts don’t want continual self-promotions all of the time. Do something different.
- Ask Questions. Speaking of different, asking questions can be a great way to get people to respond and get engaged. There are lots of types of questions you can ask too. From the simple to the fill in the blank, see who is paying attention.
- Post Videos and Pictures. Don’t just stick to textual posts. Go for videos and pics every now and then too. Whether they’re related to your product or your target audience, everyone likes a pic now and then.
No matter what you decide to do, make sure you’re measuring your efforts. The more data you have, the more information you’ll have to shape your campaigns in the future.
Just too busy for Facebook? Try our social media services to help.
We write a lot of content in third person. It tends to sound more professional. In fact, almost all of the blog posts and article marketing pieces we write are in third person. We handle some second person stuff too. We even handle a lot of plural first person text. What we don’t handle very often is first person. Confused? Here’s a quick grammar lesson that ought to take you back to 7th grade. First person content is when you say “I,” or “Me,” in the text. In the plural form, it’s “We” or “Our.” Second person is “You.” Third person is “He” or “She.” Need a deeper explanation? Here’s one that may help. What works for your site? It depends a bit on what you’re looking for.
In some cases, you’ll absolutely want to go with first person. it offers a more personal feel. In other cases, it’s going to sound completely conceited. Figuring out whether you have the right tone is difficult. Try writing a few sentences of your site. Does “Please use my services.” sound okay? If not, try something like “Use the products of XYZ corporation for better widgets.” Sound any better?
It may take some trial and error to choose the right perspective for your site or blog, but the key is to stay consistent. Need help? Check out our writing services for the professional touch.
Not so many years ago, virtually every website on the planet was looking to hire a good copywriter, not just to craft the home page and product descriptions of any good website, but also to build out an article database, work on blog posts, and just generally write what they could to enhance the brand.
One look at any marketing budget these days, and you’ll see many of those ideas are long gone. In fact, most companies think they can cut out a copywriter entirely. I may be a bit biased here, but I’m still a huge fan of hiring a copywriter. Wondering why? Here are some reasons to consider it.
- Good copywriters write well. It took me many years to discover that not everyone writes well, and this is as true of those who call themselves writers as it is of the average small business owner. You want people to think you have an intelligent brand, and without the help of a solid copywriter, you may never accomplish that.
- Good copywriters can distill your thoughts. I cannot begin to tell you how many people I talk to on the phone who tell me their business works to accomplish A, B, and C each day while the real service they perform is something else entirely. Even if you don’t hire a copywriter to draft your initial work, you should at least hire one to help look things over and brighten your message a bit.
- Good copywriters can save you time. We harp on this point again and again in this blog, but seriously, is staring at a blinking cursor what you actually want to be doing with your time? Of course not, and choosing a copywriter to help means avoiding the writer’s block entirely, even if you consider yourself a reasonably good writer.
Good copy on your site does still matter. Don’t believe me? Check out these sites. When you’re frightened enough, give us a call or drop us an email. Our writing services can make certain your sites don’t look like one of those.
I’m a day late with today’s post. This really isn’t a surprise. I often struggle to get my own blog updated. When I have a seemingly endless list of client projects to complete on my plate, my own blog posts and social media updates are often forcefully smashed toward the back of the line in favor of taking care of my clients first.
That’s great news for my clients – it means they get their texts, blogs, and updates on time. For my own company, though, that often means moving forward with plans to grab new clients takes a back seat to a focus on the clients we already have.
Sticking to a Marketing Plan
I’m really not that much different than every other small business owner I meet. We all have so many things to do, so much to accomplish. Marketing often has to take a back seat to the needs of our existing client list. You’ve probably read the same studies I have, though. A consistent marketing plan is what your current and potential clients really want. How do you balance it all?
Often, it means asking for help, something small business owners tend to be reluctant to do. We either think no one can handle it quite as well as we can or that our budgets simply won’t allow us to hire more help. Unfortunately, there are only so many hours in a day, and you can’t be at your desk or on the sales floor for all of them.
Having trouble formulating your marketing plan? Having trouble sticking with it? Let us help. With writing, marketing, and social media services that will take a lot off of your plate, we really are here to make your life easier (even if it means pushing our own marketing plans to the back burner again).