Build Better Email Content Now

email marketingEmail marketing is nothing new on the marketing landscape, yet many companies still don’t take advantage of this powerful marketing tool. Those who do often don’t see the results they want. Wondering what you’re doing wrong? See if you identify with any of these common mistakes:

  • Mistake #1 – Length isn’t an issue. We just keep writing until we’ve covered everything. The problem with this is that your customers, or potential customers, have busy lives. Short, sweet and to the point – that should be the key with email marketing. They don’t want length. They just want the information as quickly as possible.
  • Mistake #2 – We just cover the topics we find most important. Your subscribers or potential clients see you as a source of information for a reason. If you haven’t taken a closer look at why they find your information important, it’s time to rethink things. You need to know why you’re writing and what you want the end result to be, then cover the topics that prove important to that. Sticking to just one topic per email can help with that too.
  • Mistake #3 – We pay little attention to the subject line. Your subject line is the best way to either get opened or deleted in a hurry. Make sure you craft it carefully. You’ll want to avoid Spam triggers or those subject lines that just seem to go on forever. Be descriptive and stick to the actual subject of your email.

One of the biggest problems smaller companies face is that they simply don’t have time to craft good email newsletters. Guess what? We can help you out with that. From creation to distribution, we’ll be happy to handle all of your email marketing right now. Contact us for more information.



Content Marketing – Do You Actually Need a Platform?

freeI recently had the opportunity to speak with a sales representative for a popular content marketing platform. I spent nearly an hour on the phone with him, looking over his products and services. They were great. They’d probably be really helpful. They were also a thousand dollars a month. Sure, that’s a fraction of most small business marketing budgets, but as old fashioned as it sounds, anything that costs a thousand dollars a month gives me a serious case of the doubts.

Platforms, Widgets, and Gadgets

Our tech-prone world philosophy suggests that anything shiny, new, and “helpful,” is a must have for businesses, right? Sure, get a smartphone; you can work from anywhere. Grab a tablet. It’s big, shiny, and better than a smartphone. Add this CMS to your site so you can easily edit it. Add this cloud service to your company so you can access your files from your hotel room. All of these are very helpful tools, but do you actually need them to make it work? Put simply, no.

If you’re looking for a solid content marketing strategy, it starts with some internal work on your part. Put together a good planning document, then start populating it with ideas. You can work the platforms on your own. You don’t actually need tools to do it. In fact, it may be cheaper to go with social media services or writing services from a small business like us than it would to go with a shiny new tool that you’re still going to have to work on your own.

Content marketing is about good content, not shiny tools. Don’t get sucked into the idea that you need to buy more just to get your name out there.

Moving Your Creative Thoughts to Content

You may lay awake in bed night after night with great thoughts for your company. Maybe you even email them extensively to your business partner, who thinks all are fantastic ideas. How do you get those thoughts out of your head and on to the virtual page? How can you capitalize on that and make great content? This quick guide can help.

  • Make sure you’re truly passionate about it. You can’t honestly write about something you don’t care about. While you can offer some version of writing, it’s not going to feel authentic to your audience unless you have some stake in it, so if you’re not committed to the idea from the start, don’t bother turning it into content.
  • Plan carefully. The best writers do some amazing planning before they ever start staring at that blinking cursor. Whether you’re using the dreaded Venn diagrams from elementary school or you’re simply brainstorming on a scrap of paper, do some planning before you move those ideas to content.
  • Research still matters. You can’t simply fly with what you have. Whether you need to look at other similar content or just some data to back up your ideas, you have to pull from other sources to have a great piece of content.

Great content, even for the creative, isn’t an automatic. It take a bit of hard work and planning to move your thoughts and ideas into something a bit more marketable.

Don’t even have those early thoughts for great content? Have great ideas but you just can’t translate them? Let us help. Our writing services are ideal to meet your needs, no matter where you’re at in the development process or what your budget looks like. Learn more now.



Make Your Social Media Profile More Inviting

social mediaYou know you need to work on your social media approach. It’s just the prudent thing to do in a world where Pinterest, Twitter, and G+ rule the game. How can you amp up your social media efforts and increase your business in return? These tips can help.

  • Focus your Interactions: You probably want one main thing from each profile you’ve built, right? Is it to get more followers? Encourage people to sign up for your newsletter? Disseminate information about sales and specials? Figure out what your goal is, then ensure everything you do pushes you toward that goal.
  • Don’t Stick to Self-Serving Posts: There’s no way that simply advertising your new posts, your new sale, your new employees, or just generally being you-centric is really going to help you reach your goal. Social media doesn’t work that way. Imagine, for a moment, you’re at a party. As you work your way around the room, you spend the entire time talking about you. No one is going to want to speak to you after five minutes of that behavior, and the same is true for your social media interactions.
  • Create a Schedule: If you post too often, people are going to get sick of hearing from you. Post too little, and people will get sick of looking for you. You have to find a happy medium. A general rule of thumb is not to post more than three times per day per platform. Don’t post less than once a week on each platform.
  • Generic is, well, Generic: If you go with generic LinkedIn invites, Facebook Walls, or Twitter Profiles, guess what? You’re going to look generic. Get creative!
  • Stay Connected: Treat every single friend or contact like a real one. Don’t hesitate to give a shout-out when they have a personal accomplishment they’ve Tweeted about. Try to offer as much personalization as is possible within your interaction.

Social media marketing is still uncharted waters, and it can be tough to fit it into your current marketing plan. That’s where we come in. With robust social media marketing services, let us handle the details while you focus on your business. Contact us today to learn more.


5 Reasons Why You Should Be Writing A Blog

It’s fun to blog!  (That’s reason number 6.)  Blogging on your website is important because it gives a voice to the people behind your company name.  Blogs allow you to share your knowledge and connect with others.  Most of us have a lot to say; a blog is a perfect platform to express your ideas, opinions, thoughts, and concerns.  A voice, your voice, can be part of a global conversation.  The process itself can also lead you to others with like minds and needs that have been looking for someone, just like you, to team up with.  Five of the most important reasons to blog are pinpointed below.

1.         Your blog is your centerpiece.  It can be the center around which all your other outlets flow around, such as Facebook, Twitter, LinkedIn, Google+, Pinterest, Tumblr, etc., etc., etc.  Your blog is the heart of your business.

2.         Your blog can help keep you focused.  Writing a blog can help keep your mind engaged on your business, sharpen your ideas, and help you explore various concepts and methodologies offered by others.  It makes you think and stay involved in the most current topics and up-to-date trends.

3.         You can use analytics to track who reads your blog, popular topics, if you have click-throughs, comments, and shares.  Monitoring who is reviewing your blog can help you figure out why and if you need to change tactics to reach another group of viewers.

4.         Create valuable content on your blog and the search engines will love you.  They are looking for quality content and someone with something to say, that knows how to say it.  Blogs help your expertise shine and they will help others to find you more easily.

5.         Sixty percent of all businesses who blog draw in more customers, according to a HubSpot survey.  Sixty percent!  That’s a telling statistic – and it should tell you to start blogging!



The Science of Copywriting

Did you know that copywriting is a science, as well as an art form? It’s true! Just wait until you hear some of the scientifically-proven methodologies that can be linked to the text running from your fingers onto the keyboard (or pen to paper, whichever you prefer, of course).

Time, they tell us, is fleeting – seconds come and go – there goes one now! And another! And another! Ooops . . . they are flying by now – entire batches of them have escaped! We need to make the most of our seconds, minutes, hours, days, weeks, months, years . . . you get the picture.

It does take TIME to create compelling, persuasive, quality copywriting texts. Many people don’t seem to understand the VALUE of TIME. Words definitely carry weight; they can be extraordinarily impactful when chosen with care. They don’t always come spilling out from your pen or your fingertips; they require careful thought. Careful thought requires TIME. And . . . TIME is MONEY.

Do you want copy that creates conversions on your web site? Details, details, details . . . as evidenced in this article by Mike Ransdell at CarnegieMellonToday. This article, if you are interested, has a lot of scientific and economic jargon and principles in it (it’s going to take more than 20 seconds, I’m just warning you . . .). It boils down, however, to this: feelings and emotions – the brain is battling between pain and pleasure. In order to write persuasive copy, you need to understand what your target audience wants and how to present the CALL TO ACTION that is needed to get those neurons firing in the brain to make the decision that they like and believe what you say and . . . need what you have.

According to Gregory Ciotti in The Psychology of Going Viral: 12 Proven Ways to Get People Talking (About You), there are six buttons you need to push to get the attention you desire. Those six topic areas include:

  • Taboo
  • Unusual
  • Outrageous
  • Hilarious
  • Remarkable
  • Secrets

Those all sound fascinating, right? You would enjoy reading about any of those things, right? Don’t think they can apply to your business? Wrong. It just requires thought, and thought requires time, and time requires, well . . . value. If you understand the basic, scientific, and emotional concepts that can lead people to purchasing your products or services, you will be well on your way to understanding what type of content can cause them to have the desired reactions. And you will, therefore, understand how precious TIME is, in every respect, to all of us.