Category Archives: creativity

Could Your Business Use a Good Dose of Content Marketing?

  By admin | June 10, 2016 - 9:00 am | , , , ,
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bulider-1197049How can you avoid having the message of your business blocked out as just another particle of noise?  How can you avoid having your message ignored, skipped over, for fast-forwarded by?  The answer is: content marketing.

Blogging and Content Marketing

The successful content marketer knows how important it is to provide valuable and useful information to clients, and potential clients, in the form of meaningful blogs.  Content marketing can help any business get, and keep, customers.

Consumers are smarter these days than ever before, and they have smart devices that enable them to ignore, skip over, avoid, and even delete your message before it ever has a chance to register on your brain at all.  That means, it needs to provide something of value for the end user (your customer) and do so consistently so that your potential new, or repeat, client won’t see the name of your business and automatically decide it’s not worth his/her time to read what your message is saying.  That is the single-most important reason to ensure the content of your blog offers something of value every time it crosses paths with your target audience.

Blog Consistency

Creating a great blog – and the even more important part of consistently maintaining it – is not an easy task, especially for an owner or employee of the business who also has many other hats to wear every day.  Outsourcing your blog content to a great copywriter is critical to meeting that goal of publishing fresh and worthwhile content at regular intervals.  The conversations that run with a successful blog can, in turn, convert to opportunities seized by your business to develop a loyal customer.

Boost awareness of your brand, your business, your product or service and develop your company as a trusted expert in your industry by utilizing well-crafted and high quality blogs that also drive content marketing successfully to your web site.

 

 

The Importance of Copywriters

  By admin | May 27, 2016 - 9:00 am | , , , , ,
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laptop-keyboard-1515695Just how important are copywriters?  Forgive us this momentary pause in bias, but, we do happen to believe copywriters are EXTREMELY important to any and every business.  Even more important than SEO specialists who say they can turn every web site click into money in your pocket?  Yes, without a doubt.  While copywriters do often write with SEO strategies in mind, it’s the structured, meaningful content of the writing itself that is going to grab each consumer by the ankles and not let go until they have scoured your web site for exactly whatever it is they are looking for.

PANDAS AND PENGUINS

These days, SEO content necessarily relies more on quality content than merely stuffing a certain amount of keywords into a bunch of otherwise roughly worded text and expecting customers to engage.  Quality content is what great copywriting is about.  Quality content is what a great blog should have been about all along.  Google realized that and, with its Panda and Penguin updates to word algorithms, has decided to bring back higher quality to the text it categorizes for the consumer’s benefit.

GOOGLE WATCHES THE STATS

Google can tell how well a web site’s text works in compelling site visitors to click on links, thereby interacting with the business.  Through analyzing the time spent on the site, the page depth, and the bounce rate, Google can tell how well the text manages to do what it desires to do – produce a call to action from the consumer.  Copywriters who have experience with highlighting SEO in just the right way and are adept at being creative can get great results from a web site’s traffic.

BACKLINKS

Are backlinks helpful?  The answer is yes, when used naturally.  Are you getting the idea here?  Meaningful content.  Quality content.  Valuable content.  Honesty and Integrity with the written word.  Naturally used SEO words, phrases, and backlinks.  All these words/terms equate to the kind of organic backlinking that Google wants to see; it’s what Google is looking for; and it is what Google will reward with higher rankings in their search results.

Copywriters are in charge of directing quality content, along with a healthy dose of creative expression in understandable terms for the greater good of your business, to potential consumers.  Put a copywriter to work for you today.

 

 

Welcome to the Bookemon Experience

  By admin | August 16, 2014 - 7:47 am |
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bookemon logoIt has been the pleasure of the Unreel Media team to write for many fabulous companies over the years since this business was founded. Among those that work hard to improve the world for the next generation is Bookemon. One of the goals of this company is to appeal to the younger generations, encouraging lifelong communication and literacy skills, imagination, and self-confidence.

Kids today are enthralled with technology. This comes as no shock to parents, educators, and even the general public as children can be seen with video games, tablets, cell phones, and mp3 players permanently stuck to their palms. However, technology isn’t all bad. That is the message being issued by this motivated company.

Technology can be used to encourage the skills that we want to instill most in our children – reading and writing. Children can peruse a catalog of available e-books and paperbacks, written and published by kids their own age, on this website. Better yet, they can put their own sense of creativity to the test by producing their very own works of literature. On this topic, Bookemon says:

Young Author Press lets young authors, students in a class, individually or collaboratively publish their stories and writings in full color books with ISBN-13 registration and be recognized as published authors worldwide.

These books can be printed once and kept as private works of genius, or they can be sold on Bookemon’s website, as well as on the sites of many of the largest online retailers. If you don’t believe that kids can create sale-worthy books, think again. Bookemon has confidence in K-12 students. The outcomes, some of which can be viewed in the Bookemon store, are inspiring.

As this company works to grow its online presence and to continue the promotion of reading and writing for young children, Unreel Media is proud to have such an affiliation. In a world that is fast-paced and riddled with distractions, it is good to know that there are still organizations encouraging our kids to curl up with a good book.

Depressed About Your Facebook Stats? Don’t Be!

  By admin | April 7, 2014 - 7:00 am | , ,
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question-2-1339414-mAre you finding it difficult to get FB likes? Does your FB strategy seem not to be working? It can be depressing when you get those FB emails with Facebook stats regarding the people you have (and haven’t!) reached during the preceding week. Why aren’t your FB posts making impacts and reaching people and increasing those FB stats?

PHOTOS AND IMAGES

Your cover photo is the first thing people will see when visiting your FB page. If you only use a bland representation of your company’s website address, that’s not going to garner the kind of attention that a cutting edge photo or image will muster. Remember, you only have a few seconds to GRAB and KEEP prospective FB likers’ attention! Make it worth their while, and yours. Increase those Facebook stats!

  • Show benefits of products or services to increase Facebook stats.  When someone gets to your FB page, let them see what you do. Utilize pictures and/or images that will represent what you can offer that will be of value to them. When you do, your Facebook stats should improve.
  • Offer something free.  Nothing gets someone’s attention like FREE stuff.  Do you have a free report, e-book, e-guide, e-newsletter that you can offer to give away for free? In return, you’ll also get their email address that you might possibly utilize for future mailings, with their consent of course.

USE FACEBOOK APPS

Select your use of FB apps wisely. Make sure they are interesting and, again, have something of value to offer your FB viewers. Use your creativity, your genius, your imagination – you’re going to need something “different” from everyone else to stand out and increase your Facebook stats.

USE VIDEOS WISELY

Plug in a video with an interesting title. Keep it honest and, again, use your creative powers to GRAB their attention.  Then have the video link back to that interesting something that is located on your web site.  You will take them out of the FB realm and deposit them in your realm. But you had better be sure where you’re dropping them off is interesting and has a high potential for proving useful to them if you want your Facebook stats to increase.

STRONG CALL-TO-ACTION

It’s what everyone wants: a strong call-to-action that will convert web travelers to clients. Start out with a call-to-action that a majority of people can identify with, whether it be a sporting event that’s in the news, a business topic that has recently been in the news, an environmental topic, a favorite charity, etc.  By asking your FB viewers to “LIKE” an agreeable issue that most people could find themselves getting behind, you are creating a base of interest to your FB page and you are more likely to get more “LIKES” yourself.

It can be discouraging to see those Facebook stats that get emailed to you if you haven’t had a successful week, but, keep your chin up! There are still plenty of things you can do to increase your FB likes and get those positive, motivating FB statistic emails rolling in.

Creativity Issues? Check Out These Ideas

  By admin | December 12, 2013 - 12:25 pm |
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light-bulb-1433914-mSooner or later, that well is going to run dry. It happens to the best of us. When it does, though, where are you supposed to turn? What do you do next? We can help with some of it, thanks to our social media and writing services, but sometimes, it’s key to get your own creativity started. Lindsay Broder recently presented some ideas in Entrepreneur. Here are a few.

1. Check in with your mission statement. Mission statements are often written and then forgotten. Keeping yours on hand for regular review keeps your mind focused on the “why” you’re in business. When you’re clear about the why (i.e., why your customers need what you provide), then it’s easier to come up with the “what” (i.e., what you provide, generated through creativity). If you don’t have a mission, now’s a good time to write one.

2. Find inspiration from your clients. I recently heard a couple of successful entrepreneurs talk about where they find inspiration. They each said that when they are feeling stuck or frustrated and feel that they can’t come up with a single ounce more of creativity, they call their favorite clients and spend a few minutes chatting. Doing so reignites their creativity.

Related:Change Is Good. Now, How to Get Employees to Buy In

3. Read. Personally, I don’t read anything that doesn’t serve my ability to better serve my clients, simply because I don’t dedicate the time to pleasure reading. And often I find inspiration in my daily practice of reading interesting pieces on the web. However, sometimes that’s not enough and I have to read outside of my comfort zone to ignite my creative spark.

4. Schedule a meeting with employees to bounce ideas around. Your employees know your business from a different perspective than you do. Having regular idea-generation powwows keeps the flow of inspiration and creativity going. This also gives your staff a sense of ownership and lets them know that their voice and ideas matter and are vital to the enterprise’s success.

Read more: http://www.entrepreneur.com/article/230276#ixzz2n2iw4u76

Your ideas are the lifeblood of your business. Find a way to get that creativity flowing. Need to chat a bit about your ideas? Contact us today. We’ll be happy to listen (for free), and we may even have an idea or two that could be helpful. Sure, we want your business, but we also know that a listening ear from another company just trying to make it out there actually matters in this world.