Self-Publishing? Why You Need A Professional Editor Now

see-the-world-1-928425-mAuthors who intend to self-publish their own work absolutely need to hire a professional editor; it just makes good sense.  Why?  What you DON’T want to do is be responsible for publishing your masterpiece full of spelling, grammatical, or punctuation errors, etc.  It will not reflect well to your audience, regardless if you have the best idea ever presented to mankind or not.  Mistakes and errors stick in the minds of avid readers, much more so than your message will if not delivered in a professional manner.

ANOTHER SET OF EYES (OR MORE!)

It never, ever hurts to have your work reviewed by colleagues, friends, or otherwise interested professionals before publication.  Doing so, you get other views and perspectives.  Who knows what might come from another interested party’s questions or comments?  It can only serve to make your manuscript better.  Likewise, before you submit your final material for the publication process, a professional editor should be consulted to ensure you don’t have any glaring errors that will come back to haunt you. Professionals are trained to spot these common mistakes and correct them before the finished work is complete.

A PROFESSIONAL EDITOR SAVES TIME AND FRUSTRATION

Hiring a professional editor can also save you time and endless frustration.  A writer writes; an editor edits.  After your initial ideas and thoughts have been formed and saved to a file, and after you’ve read and re-read your work countless times to adjust the words and phrasing, you are not the best person to then edit your manuscript as well.  You need a fresh set of eyes.  Writers are interested primarily in the content, in telling the story. However, spelling, grammar, and punctuation rules must be followed as well or story will get lost.  A professional editor can help ensure these rules are interpreted correctly and adhered to.

LANGUAGE USE HELPS PERFECT THE WRITTEN WORD

Many times, a professional editor is also able to improve language use, style, and even tone; therefore, it might be possible to communicate your ideas and thoughts even more effectively than your initial efforts.  There can be many concerns related to language use, as well as style usage.  Professional editors can help prevent common mistakes and also, at times, improve word choices.

An experienced author realizes he/she can use all the help available.  You want the best publication possible, right? You want it to be not only rich in content, but professional in language use, style, and tone as well.  A professional editor is a must; even if you consider yourself to be a good editor, one typically should not edit one’s own work.

 

A Content Overseer Can Help!

the-leader-515337-mWhat is a content overseer?  What role can that person play within your organization?  A content overseer reviews all marketing content for acceptability and applicability to each different marketing platform.  Studies show that organizations utilizing a “content marketing strategy” are the ones who are most successful.  It’s always a good idea to have a second set of eyes, a second opinion, another person’s frame of reference to review work efforts to ensure the final content meets the firm’s goals.

Content Marketing with a Content Overseer

The world of content marketing is changing; it’s progressing and growing. The more experienced marketers become about quality content and how to use it to engage clients, often with the help of a content overseer, the more it becomes apparent that a “content marketing strategy” results in the highest dividends with respect to building a solid client foundation.

You Have to Have a Strategy

In fact, a “documented content strategy” says Social Media Examiner is the key ingredient to content marketing success.  As the content marketing industry grows, so too do the expectations placed on content writers and managers; therefore, the greater need for a content overseer.  The players gain more expertise with every passing day and demands for higher quality content grow, as well, to achieve the ultimate goal: a successful business.

Social Media

Can social media help?  Is it effective?  Yes and yes.  LinkedIn has the reputation of currently being the top social media site for businesses.  Three other sites with the biggest recent increases in popularity include SlideShare, Google+, and Instagram.  Social media is a very cost-efficient method for promoting your content and it can be hugely beneficial to your marketing strategy.  Why?  It is concise and it has the ability to reach around the globe instantly.  It is typical for content marketers to use an average of six social media platforms to promote business messages and reach target audiences. With such a wide range of platforms, a content overseer can be the glue that holds all the marketing tools together.

Content Creation is Increasing

Upping your game with quality content and a documented strategy that has set guidelines in place to ensure all parts of the process are successfully interacting helps bring the most value for your money and your time.  You need quality content.  Why?  Because the number one purpose of quality content is to offer information that will attract new customers to your products and services.  Quality content is designed to highlight the message of your business with rich wording that will grab the attention of potential clients. You need a content overseer to ensure all pieces of the marketing puzzle fit well together.

With the wide variety of marketing platforms available today, is it any wonder your business needs a content overseer to coordinate your diverse marketing efforts?  It’s the only way to ensure you are utilizing all the tools at your disposal to get the best results possible.

Depressed About Your Facebook Stats? Don’t Be!

question-2-1339414-mAre you finding it difficult to get FB likes? Does your FB strategy seem not to be working? It can be depressing when you get those FB emails with Facebook stats regarding the people you have (and haven’t!) reached during the preceding week. Why aren’t your FB posts making impacts and reaching people and increasing those FB stats?

PHOTOS AND IMAGES

Your cover photo is the first thing people will see when visiting your FB page. If you only use a bland representation of your company’s website address, that’s not going to garner the kind of attention that a cutting edge photo or image will muster. Remember, you only have a few seconds to GRAB and KEEP prospective FB likers’ attention! Make it worth their while, and yours. Increase those Facebook stats!

  • Show benefits of products or services to increase Facebook stats.  When someone gets to your FB page, let them see what you do. Utilize pictures and/or images that will represent what you can offer that will be of value to them. When you do, your Facebook stats should improve.
  • Offer something free.  Nothing gets someone’s attention like FREE stuff.  Do you have a free report, e-book, e-guide, e-newsletter that you can offer to give away for free? In return, you’ll also get their email address that you might possibly utilize for future mailings, with their consent of course.

USE FACEBOOK APPS

Select your use of FB apps wisely. Make sure they are interesting and, again, have something of value to offer your FB viewers. Use your creativity, your genius, your imagination – you’re going to need something “different” from everyone else to stand out and increase your Facebook stats.

USE VIDEOS WISELY

Plug in a video with an interesting title. Keep it honest and, again, use your creative powers to GRAB their attention.  Then have the video link back to that interesting something that is located on your web site.  You will take them out of the FB realm and deposit them in your realm. But you had better be sure where you’re dropping them off is interesting and has a high potential for proving useful to them if you want your Facebook stats to increase.

STRONG CALL-TO-ACTION

It’s what everyone wants: a strong call-to-action that will convert web travelers to clients. Start out with a call-to-action that a majority of people can identify with, whether it be a sporting event that’s in the news, a business topic that has recently been in the news, an environmental topic, a favorite charity, etc.  By asking your FB viewers to “LIKE” an agreeable issue that most people could find themselves getting behind, you are creating a base of interest to your FB page and you are more likely to get more “LIKES” yourself.

It can be discouraging to see those Facebook stats that get emailed to you if you haven’t had a successful week, but, keep your chin up! There are still plenty of things you can do to increase your FB likes and get those positive, motivating FB statistic emails rolling in.

Are Company Newsletters Really Worth Your Time?

hot-news-2-1411510-mThe best newsletters today are e-newsletters. Why? Because they can arrive in your clients’ inboxes quickly, with maximum convenience and minimal effort, for both you and your clients.

If your e-newsletters offer something of value that pertains directly to your clients’ needs, they are more likely to respond and you will have a successful medium through which to share information.

BREVITY IS A VIRTUE

Keep your e-newsletters short and to the point. In today’s busy global marketplace, the saying “time is money” has never been truer. Attention spans are short; grab them with enticing headlines in bold or large font. Many people enjoy the use of color, as well, so make them colorful. It doesn’t cost any more to add color to an e-newsletter. Ensure whatever words you choose have the meaning you want to convey. Readers won’t be happy if you waste their time, and they most likely won’t read your e-newsletter again.

INVITE – DON’T SELL

An e-newsletter shouldn’t be about tooting your own horn, but rather an invitation to your clients to consider how your services can complement their business needs and help them be more successful. Offer quality services, and they will pay attention.

QUALITY LINKS

Don’t forget relevant links: links to your web site; links to pertinent and valuable information. These days, it’s all about quality, quality, quality. If you send an e-newsletter written with honesty and integrity, your clients will pay attention. With responsible links in your e-newsletter, you’ll be helping them gain access to the products/services they need that you can offer them. Again, don’t waste their time with irrelevant links.

PRINTED NEWSLETTERS

Printed newsletters can also be of value, but you need the right kind of circumstances for them to be useful. They are more demanding in time and money, and you will need them to be successful to offset the associated expenses. If you are exhibiting at a particular forum that relates to your business, printed newsletters (again, keep them short and to the point) can be good hand-outs.

Most paper products today, though, end up in recycling containers. Utilizing e-newsletters, your clients can store them on a variety of electronic devices and refer back to them, if so desired. They can also be deleted at the touch of a button, so make them worthwhile to your clients and valuable for them to retain and re-use.

Three Ways Your Business Can Use An E-Book

communicate-4-1162225-mE-books have become the norm for reaching a target audience with your message.  Why?  They are electronic, first and foremost, which is nearly crucial these days to finding success online.  An online e-book can reach many people very quickly.  What can it do, specifically, to help grow your business?

ACT AS AN INTRODUCTION

An e-book can be a handy introduction to your company and your services and/or products.  Like e-newsletters and e-guides, they can provide a short, quick reference to who you are and what your company has to offer.  Seconds matter: getting a prospective client’s attention with a well-written e-book that is concise and to the point can prove extremely valuable to growing your client base. Offer them free on your Facebook page; that’s a great way of introducing your services – plus, you can grow your list of email addresses which might have marketing potential.

MARKETING COMPANION FOR BUSINESS LIFECYCLES

E-books are easier and more cost-effective than traditional publishing methods to produce. They can also reach a vast and wide audience, quicker and more efficiently than traditional books.  As your business moves through different phases (i.e., lifecycles), these short information messengers can help spread news about changes, products and services, recent content surrounding your industry, etc.  EPUB-style e-books should also be a priority as they can be uploaded from iBookstore, as well as Barnes and Noble, and Amazon.

ANOTHER SOURCE OF INCOME

As well as being a source to spread messages about your business, your services/products, and your industry, these short electronic books can also become another source of revenue for your business. You can easily add an interesting and informative e-book to your line of business tools by growing interest in a subject and then charging a small fee so others can download it straight from your web site.

E-books can be profitable in a number of ways. Select topics with care, using intuitive thought, and combining images and graphics with refined text that is concise and to the point. Many suggest using colors in a complementary fashion, as opposed to just black and white text. Done on the computer, this is a very easy and cost-effective solution. However you choose to promote your business, using these brief marketing tools can be very beneficial.

 

 

Slow and Steady Wins the Race

consistencyWondering about the single best thing you can do for your marketing plan in the upcoming year? Stay consistent. People thrive on consistency, and if they can’t get it from your company, you can bet they’re going to find it somewhere else. Planning to post your blog every Monday and Wednesday? Great. Post every Monday and Wednesday. Planning to update your social media feeds every morning? Great. Do it.

What About Trying Something New?

As you analyze what’s working and what isn’t with regard to social media marketing, content marketing, or anything else, there’s nothing wrong with trying something new. The key, though, is that you don’t simply try it and abandon it without taking a solid look at the analytics. If, for instance, not a single person is opening the newsletters you send, adjust your strategy. Maybe a newsletter isn’t right for your company. What you can’t do, however, is walk away because you haven’t put the time and effort into that part of your marketing plan.

It’s tough to market your own company when you’re so caught up in providing services and products to other people, particularly when you’re a fairly small operation. The reality, though, is that it’s a must. You need new customers to survive, and marketing is a good way to get them.

There may come a point when you just need to automate your marketing so it actually gets accomplished. When you hit that point, we’ll be there with the writing services and social media management help you need. Give us a call when that happens. We’ll be happy to help.