Copywriting and Content Marketing Make Good Partners

loving-1433310What should good copywriting do?  It should: 1) inform; 2) provide value; and 3) be easy to read and enjoyable.  The basic rule of thumb for the bulk of copywriting is to aim your text in the direction of 8th graders.  Why choose 8th graders?  That level is considered fairly basic; you don’t want to talk “over” or “under” readers, so good copywriters will aim for a middle ground.  There are exceptions, of course, as there are to every rule.  However, for basic copywriting needs, this is a desired and well-accepted rule.

It’s a Conversation

Copywriting has been described as an “ongoing conversation” between a business and its clients.  When done right, copywriting can effectively persuade your target audience to push through and take that next step to: 1) learn more about your product or service; or 2) subscribe to your email list so they can continually learn more about what your business has to offer.

Marketing Your Product or Service

Marketing with great content is a powerful tool, “if” it is used correctly.  To be successful with your content marketing strategy(ies), great copywriting needs to come into play as well.  Copywriters need to subscribe to the prevailing ideology that written text needs to expertly crafted in such a way as to leave no doubt that the call to action your business is asking for is a “must-have” for them.  In order for a content marketing strategy to be successful, it must work hand-in-hand with the creative copywriter to consistently deliver valuable and relevant content to consumers.

The successful combination of copywriting and content marketing will draw the consumer in on friendly and personable terms, while at the same time creating an urge on the part of the consumer to know more about and be more involved with your business and its products or services.

 

The Importance of Copywriters

laptop-keyboard-1515695Just how important are copywriters?  Forgive us this momentary pause in bias, but, we do happen to believe copywriters are EXTREMELY important to any and every business.  Even more important than SEO specialists who say they can turn every web site click into money in your pocket?  Yes, without a doubt.  While copywriters do often write with SEO strategies in mind, it’s the structured, meaningful content of the writing itself that is going to grab each consumer by the ankles and not let go until they have scoured your web site for exactly whatever it is they are looking for.

PANDAS AND PENGUINS

These days, SEO content necessarily relies more on quality content than merely stuffing a certain amount of keywords into a bunch of otherwise roughly worded text and expecting customers to engage.  Quality content is what great copywriting is about.  Quality content is what a great blog should have been about all along.  Google realized that and, with its Panda and Penguin updates to word algorithms, has decided to bring back higher quality to the text it categorizes for the consumer’s benefit.

GOOGLE WATCHES THE STATS

Google can tell how well a web site’s text works in compelling site visitors to click on links, thereby interacting with the business.  Through analyzing the time spent on the site, the page depth, and the bounce rate, Google can tell how well the text manages to do what it desires to do – produce a call to action from the consumer.  Copywriters who have experience with highlighting SEO in just the right way and are adept at being creative can get great results from a web site’s traffic.

BACKLINKS

Are backlinks helpful?  The answer is yes, when used naturally.  Are you getting the idea here?  Meaningful content.  Quality content.  Valuable content.  Honesty and Integrity with the written word.  Naturally used SEO words, phrases, and backlinks.  All these words/terms equate to the kind of organic backlinking that Google wants to see; it’s what Google is looking for; and it is what Google will reward with higher rankings in their search results.

Copywriters are in charge of directing quality content, along with a healthy dose of creative expression in understandable terms for the greater good of your business, to potential consumers.  Put a copywriter to work for you today.

 

 

Hiring a Ghost Blogger Can Benefit Your Business

at-night-1194917Can your business benefit from hiring a ghost blogger to help write content for your web site?  Many experts on the subject agree that ghost blogging can be very complementary to a business, as long as the writer maintains the company’s philosophies and engages consumers with the voice that suits the business.  Ghost bloggers generally have a way of writing that can often enhance the company’s words. Often those who work directly for the company may overlook factors that someone with a new set of eyes can see more clearly.

Why Hire a Ghost Blogger?

Time, time, and time are really good reasons (even though that’s only one reason, it’s really worth three mentions).  It takes a huge amount of time to tackle writing a blog well, especially if you’re not a writer by trade.  A ghost blogger can also bring a fresh perspective to a business matter that a company insider may be too close to see clearly.  As well, the blogger must remember their audience.  In some industries, too many technical terms can turn prospective clients off.  A ghost blogger will seek to inform, enlighten, and entertain a reader with just the right amount of technicality – not too much, not too little.  That’s the job of a really good ghost blogger.

What Does It Take to Write a Blog Well?

Time (which we have already mentioned) and plenty of it to devote to constructing a well-written, well-meaning, and well-purposed amount of text aimed at evoking a sense or action.  Writing has been called a blend of both art and science.  A ghost blogger needs to know proper spelling, grammar, and punctuation.  A blog that is not well-written will likely not be well-received.  Typically, writers have a passion for their craft and that passion will show through to what they write for/about your business.  A blog has been called “an ongoing conversation” between your business and your clients.  Make it count; make it matter.

A ghost blogger can save you time and bring a fresh perspective to content that’s main purpose is to enhance the credibility and viability of your business.  Don’t lose out on obtaining this aid to helping your business grow.

 

 

Job Hunting? Let Us Help!

meeting-room-934454-mMuch of our day to day work focuses on the texts companies need to move forward, but we also offer services to individuals as well, so we’d like to take a moment to highlight what we can do to help you with your next job hunt.

  • Resume/CV Creation: There are few documents quite as daunting as the resume, so let us take the pressure off and create one for you. Obviously this is an intense process because we need quite a bit of information from you to get started, but the final product will be exactly what you want to hand across that conference table. It’s cheaper than you think, too. A quick online search will show you that most resume services are going to charge you at least $60 for a professional resume. Ours generally run less than $40, even for advanced professionals.
  • Resume/CV Editing: Have a resume, but need to update it? We can help there too. Again, we’ll need your input, but we’ll customize the ideal document for posting, distribution, or whatever you plan to do with it. Often at a cost of less than $20, you could have it ready tomorrow depending on our schedule!
  • LinkedIn Bio Editing: LinkedIn is the place to be for many professionals, but if you’re not actually doing anything with your bio, the company considering you may not think you’re worth the time. Let us help with a fresh look, great text, and an overhaul that puts you in the best possible light.
  • LinkedIn Posting: Need to make sure they know you’re an expert in your field? Post something! We can either handle all of the postings for you or simply send you the text so you can insert it. We can even work with your desired keywords to help add to your SEO exposure.
  • Portfolio Additions: Many industries require an extensive portfolio to demonstrate your competence, and we’ll be happy to add to the documentation necessary to show off your skills. From brochures to whitepapers to academic-level texts, we can create whatever you need.

The simple reality is that we’re in it to write, and whether that means your company needs advertising texts or you need help landing that big new job, if there are words involved we can create for you, we’re here to help. Give us a call or drop us a line to learn more.

 

Your Editing Checklist (No Matter What You’re Writing)

my-next-trip-1320575-mThe right editing job can distinguish good writing from bad. You could easily have the best text in the world, but poorly edited, it’s just going to reflect badly on you or your company. From your blog posts to your LinkedIn posts to even your press releases, it has to be perfect. Make certain you look for at least these things:

  • Content Readability: Think carefully about your audience for the piece. If you’ve used quite a bit of technical terminology, but your audience may not understand those terms, you may need to do some rewriting. Similarly, you have to consider attention span. Those visiting your Facebook page won’t care to read an entire blog post. Those visiting your blog likely won’t care to read an entire whitepaper. Attention span not only dictates the length of your post, but also whether you need short, staccato sentences, sub headings throughout, and bullet points.
  • Spelling: This is less of an issue than it once was thanks to technology, but it can still be a problem. You’ve probably seen lots of wacky auto correct errors, and in some cases, a spell checker may highlight a word that’s correctly spelled already or fail to recognize an incorrectly spelled choice.
  • Punctuation: Misplaced apostrophes, poorly used commas, and the downright murder of the semicolon spell one thing for well-written pieces: doom. In some cases, a period may be for dramatic effect. In others, though, it may show you weren’t paying attention to the grammar book in 7th grade.

If you’re concerned about your own editing abilities, have someone else take a look. Even if you grab the first person who walks by your desk, an extra eye on the content is never a bad thing, You can also email it to us. With fast turnaround times and incredibly cheap rates on editing, we’re the place to turn when you want to produce quality.

 

A Content Overseer Can Help!

the-leader-515337-mWhat is a content overseer?  What role can that person play within your organization?  A content overseer reviews all marketing content for acceptability and applicability to each different marketing platform.  Studies show that organizations utilizing a “content marketing strategy” are the ones who are most successful.  It’s always a good idea to have a second set of eyes, a second opinion, another person’s frame of reference to review work efforts to ensure the final content meets the firm’s goals.

Content Marketing with a Content Overseer

The world of content marketing is changing; it’s progressing and growing. The more experienced marketers become about quality content and how to use it to engage clients, often with the help of a content overseer, the more it becomes apparent that a “content marketing strategy” results in the highest dividends with respect to building a solid client foundation.

You Have to Have a Strategy

In fact, a “documented content strategy” says Social Media Examiner is the key ingredient to content marketing success.  As the content marketing industry grows, so too do the expectations placed on content writers and managers; therefore, the greater need for a content overseer.  The players gain more expertise with every passing day and demands for higher quality content grow, as well, to achieve the ultimate goal: a successful business.

Social Media

Can social media help?  Is it effective?  Yes and yes.  LinkedIn has the reputation of currently being the top social media site for businesses.  Three other sites with the biggest recent increases in popularity include SlideShare, Google+, and Instagram.  Social media is a very cost-efficient method for promoting your content and it can be hugely beneficial to your marketing strategy.  Why?  It is concise and it has the ability to reach around the globe instantly.  It is typical for content marketers to use an average of six social media platforms to promote business messages and reach target audiences. With such a wide range of platforms, a content overseer can be the glue that holds all the marketing tools together.

Content Creation is Increasing

Upping your game with quality content and a documented strategy that has set guidelines in place to ensure all parts of the process are successfully interacting helps bring the most value for your money and your time.  You need quality content.  Why?  Because the number one purpose of quality content is to offer information that will attract new customers to your products and services.  Quality content is designed to highlight the message of your business with rich wording that will grab the attention of potential clients. You need a content overseer to ensure all pieces of the marketing puzzle fit well together.

With the wide variety of marketing platforms available today, is it any wonder your business needs a content overseer to coordinate your diverse marketing efforts?  It’s the only way to ensure you are utilizing all the tools at your disposal to get the best results possible.