In 2014, in a LinkedIn article about the most talked about skills for the best jobs available, number 5 was said to be the knowledge of how to use SEO and paid search (based on recruiter searches). Why are there so many articles that negatively discuss whether SEO is dead or alive? While we all know the phrase “Content is King,” that doesn’t mean that SEO is dead or even in a coma. Plenty of uses still exist for SEO and opportunities abound where SEO can be quite an advantage.
SEO – ALIVE FOREVER!
Well, at least for the foreseeable future. Why? Because what companies and businesses care about most – driving oodles of traffic to their web site and then converting those travelers to loyal and devoted customers for life – can be greatly enhanced by utilizing SEO. While shifts have occurred to the strategies and tactics of SEO with regard to how search engines see those efforts and apply them to the analysis of page ranking, the skills of writing with SEO remain necessary and desired.
GET CONTENT SEEN
With more writers and written text in the form of blogs, articles, web pages, landing pages, etc., how in the world are you going to get your little blog and, thereby, your company noticed? You need to think up more creative and constructive ways to get your content seen. What do you need to do that? A terrific writer who knows how to address the philosophy of your company’s product line or service. SEO knowledge incorporated into a text, whether it is organic or paid, is still the best way to get your business noticed.
SEO AND GREAT CONTENT
Your business needs great content; that’s a fact. When you combine naturally flowing and authentic content with the dynamics of SEO optimization, you have a vibrant end result that will do everything within its power to get your business noticed, traffic driven to your web site, and sales conversions almost a given.
Employ high quality content and SEO techniques to get your business and web site acknowledged through waterfall of noise that is your competition. Drive your targeted audience right where you want them.