E-books have become the norm for reaching a target audience with your message. Why? They are electronic, first and foremost, which is nearly crucial these days to finding success online. An online e-book can reach many people very quickly. What can it do, specifically, to help grow your business?
ACT AS AN INTRODUCTION
An e-book can be a handy introduction to your company and your services and/or products. Like e-newsletters and e-guides, they can provide a short, quick reference to who you are and what your company has to offer. Seconds matter: getting a prospective client’s attention with a well-written e-book that is concise and to the point can prove extremely valuable to growing your client base. Offer them free on your Facebook page; that’s a great way of introducing your services – plus, you can grow your list of email addresses which might have marketing potential.
MARKETING COMPANION FOR BUSINESS LIFECYCLES
E-books are easier and more cost-effective than traditional publishing methods to produce. They can also reach a vast and wide audience, quicker and more efficiently than traditional books. As your business moves through different phases (i.e., lifecycles), these short information messengers can help spread news about changes, products and services, recent content surrounding your industry, etc. EPUB-style e-books should also be a priority as they can be uploaded from iBookstore, as well as Barnes and Noble, and Amazon.
ANOTHER SOURCE OF INCOME
As well as being a source to spread messages about your business, your services/products, and your industry, these short electronic books can also become another source of revenue for your business. You can easily add an interesting and informative e-book to your line of business tools by growing interest in a subject and then charging a small fee so others can download it straight from your web site.
E-books can be profitable in a number of ways. Select topics with care, using intuitive thought, and combining images and graphics with refined text that is concise and to the point. Many suggest using colors in a complementary fashion, as opposed to just black and white text. Done on the computer, this is a very easy and cost-effective solution. However you choose to promote your business, using these brief marketing tools can be very beneficial.