Tag Archives: content marketing

How Content Marketing Can Help Your SEO Efforts

  By admin | June 17, 2016 - 9:00 am | , , , ,
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seo-1241596It has been said that you can’t have one without also having the other: content marketing and SEO.  Why is that exactly?  Utilizing successful SEO tactics and techniques, content needs to be of high quality and provide value to the reader while also, and by natural inclusion, skillfully connect the reader to the business with words employed to strike at the core of the product or service the business offers.  The goal, of course, is to entice the purchaser that whatever the company is selling is absolutely essential for the reader to have.

High Quality Content

Content that is of high quality and value to the reader is the most sought-after arrangement in the global world of marketing today.  It is important to search engines, most notably Google who has, in the past, offered many updates to how web sites are scored and ranked in search results.  Google’s Panda, Penguin, and Hummingbird algorithm updates strive to make high quality text the winner every time in search-based results that want to be organic.  After several years of “keyword stuffed” fluff and filler articles, the current mainstream endeavors to provide the highest value content to the consumer.

The Importance of SEO

While the practicing of stuffing as many keywords as possible into text (blogs, articles, etc.) has long been seen for what it is, that is not to say that keywords are not still useful; they are.  Keywords play a fundamental role in optimizing your web page to help drive relevant traffic to your site, as well as on-page optimization which helps determine page rank.

The Hummingbird Algorithm

This release from Google addressed page rank requirements beyond the use of keywords.  While it is true that greater emphasis is now placed on conversational and organic searches, the practice of targeting keywords is still seen as beneficial.  While keywords should not be the sole focus of a content marketing strategy, they should necessarily be blended with titles, URLs, internal links, meta tags, etc.

Successful marketing efforts will incorporate the use of SEO keywords and optimization, along with high quality content text.  This integrated effort is more likely to capture the attention of your target audience.

 

 

Could Your Business Use a Good Dose of Content Marketing?

  By admin | June 10, 2016 - 9:00 am | , , , ,
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bulider-1197049How can you avoid having the message of your business blocked out as just another particle of noise?  How can you avoid having your message ignored, skipped over, for fast-forwarded by?  The answer is: content marketing.

Blogging and Content Marketing

The successful content marketer knows how important it is to provide valuable and useful information to clients, and potential clients, in the form of meaningful blogs.  Content marketing can help any business get, and keep, customers.

Consumers are smarter these days than ever before, and they have smart devices that enable them to ignore, skip over, avoid, and even delete your message before it ever has a chance to register on your brain at all.  That means, it needs to provide something of value for the end user (your customer) and do so consistently so that your potential new, or repeat, client won’t see the name of your business and automatically decide it’s not worth his/her time to read what your message is saying.  That is the single-most important reason to ensure the content of your blog offers something of value every time it crosses paths with your target audience.

Blog Consistency

Creating a great blog – and the even more important part of consistently maintaining it – is not an easy task, especially for an owner or employee of the business who also has many other hats to wear every day.  Outsourcing your blog content to a great copywriter is critical to meeting that goal of publishing fresh and worthwhile content at regular intervals.  The conversations that run with a successful blog can, in turn, convert to opportunities seized by your business to develop a loyal customer.

Boost awareness of your brand, your business, your product or service and develop your company as a trusted expert in your industry by utilizing well-crafted and high quality blogs that also drive content marketing successfully to your web site.

 

 

Copywriting and Content Marketing Make Good Partners

  By admin | June 3, 2016 - 9:00 am | , , ,
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loving-1433310What should good copywriting do?  It should: 1) inform; 2) provide value; and 3) be easy to read and enjoyable.  The basic rule of thumb for the bulk of copywriting is to aim your text in the direction of 8th graders.  Why choose 8th graders?  That level is considered fairly basic; you don’t want to talk “over” or “under” readers, so good copywriters will aim for a middle ground.  There are exceptions, of course, as there are to every rule.  However, for basic copywriting needs, this is a desired and well-accepted rule.

It’s a Conversation

Copywriting has been described as an “ongoing conversation” between a business and its clients.  When done right, copywriting can effectively persuade your target audience to push through and take that next step to: 1) learn more about your product or service; or 2) subscribe to your email list so they can continually learn more about what your business has to offer.

Marketing Your Product or Service

Marketing with great content is a powerful tool, “if” it is used correctly.  To be successful with your content marketing strategy(ies), great copywriting needs to come into play as well.  Copywriters need to subscribe to the prevailing ideology that written text needs to expertly crafted in such a way as to leave no doubt that the call to action your business is asking for is a “must-have” for them.  In order for a content marketing strategy to be successful, it must work hand-in-hand with the creative copywriter to consistently deliver valuable and relevant content to consumers.

The successful combination of copywriting and content marketing will draw the consumer in on friendly and personable terms, while at the same time creating an urge on the part of the consumer to know more about and be more involved with your business and its products or services.

 

A Content Overseer Can Help!

  By admin | April 10, 2014 - 10:00 am | , ,
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the-leader-515337-mWhat is a content overseer?  What role can that person play within your organization?  A content overseer reviews all marketing content for acceptability and applicability to each different marketing platform.  Studies show that organizations utilizing a “content marketing strategy” are the ones who are most successful.  It’s always a good idea to have a second set of eyes, a second opinion, another person’s frame of reference to review work efforts to ensure the final content meets the firm’s goals.

Content Marketing with a Content Overseer

The world of content marketing is changing; it’s progressing and growing. The more experienced marketers become about quality content and how to use it to engage clients, often with the help of a content overseer, the more it becomes apparent that a “content marketing strategy” results in the highest dividends with respect to building a solid client foundation.

You Have to Have a Strategy

In fact, a “documented content strategy” says Social Media Examiner is the key ingredient to content marketing success.  As the content marketing industry grows, so too do the expectations placed on content writers and managers; therefore, the greater need for a content overseer.  The players gain more expertise with every passing day and demands for higher quality content grow, as well, to achieve the ultimate goal: a successful business.

Social Media

Can social media help?  Is it effective?  Yes and yes.  LinkedIn has the reputation of currently being the top social media site for businesses.  Three other sites with the biggest recent increases in popularity include SlideShare, Google+, and Instagram.  Social media is a very cost-efficient method for promoting your content and it can be hugely beneficial to your marketing strategy.  Why?  It is concise and it has the ability to reach around the globe instantly.  It is typical for content marketers to use an average of six social media platforms to promote business messages and reach target audiences. With such a wide range of platforms, a content overseer can be the glue that holds all the marketing tools together.

Content Creation is Increasing

Upping your game with quality content and a documented strategy that has set guidelines in place to ensure all parts of the process are successfully interacting helps bring the most value for your money and your time.  You need quality content.  Why?  Because the number one purpose of quality content is to offer information that will attract new customers to your products and services.  Quality content is designed to highlight the message of your business with rich wording that will grab the attention of potential clients. You need a content overseer to ensure all pieces of the marketing puzzle fit well together.

With the wide variety of marketing platforms available today, is it any wonder your business needs a content overseer to coordinate your diverse marketing efforts?  It’s the only way to ensure you are utilizing all the tools at your disposal to get the best results possible.