Fresh Ideas. Fresh Words. How Your Business Can Use Them.

light-bulb-2-1427493To keep growing your business, you will need to keep expanding your horizons and never, ever, forget that gaining a fresh perspective on the daily goings-on within your business and its marketplace in the world is essential.  Schedule time each week to take a step back and look with a critical eye at any recent successes … and failures.  Try to look at your organization as someone on the outside.  If you find that difficult to do …


Consider hiring a professional copywriter to add perspective, value, and quality content to your company’s blog.  And then READ what they have written.  Determine if you can glean any hidden gems of new thoughts or fresh ideas from what your copywriter has discovered about new trends in your industry.


Talk with and listen to what your customers have to say about your business.  Look at your products and/or services from their perspective.  A successful business owner/manager can learn a lot from listening.  You can also learn a lot about their prospective needs for the future to help determine a strategy for growing your business in the way that will lead to a successful future.


Read their blogs and discover if they are introducing new products or services.  Learn what their customers might be saying about them.  How can you take the knowledge of what they are doing and capitalize on it by structuring your products/services in a better way that will reflect users’ needs?


Connect on Social Media with other successful businesses and entrepreneurs to discover their marketing strategy.  Capture their thoughts on business matters and see if you can apply them to your own business.

Let an inspired copywriter help provide your business with a fresh perspective.



Creativity Issues? Check Out These Ideas

light-bulb-1433914-mSooner or later, that well is going to run dry. It happens to the best of us. When it does, though, where are you supposed to turn? What do you do next? We can help with some of it, thanks to our social media and writing services, but sometimes, it’s key to get your own creativity started. Lindsay Broder recently presented some ideas in Entrepreneur. Here are a few.

1. Check in with your mission statement. Mission statements are often written and then forgotten. Keeping yours on hand for regular review keeps your mind focused on the “why” you’re in business. When you’re clear about the why (i.e., why your customers need what you provide), then it’s easier to come up with the “what” (i.e., what you provide, generated through creativity). If you don’t have a mission, now’s a good time to write one.

2. Find inspiration from your clients. I recently heard a couple of successful entrepreneurs talk about where they find inspiration. They each said that when they are feeling stuck or frustrated and feel that they can’t come up with a single ounce more of creativity, they call their favorite clients and spend a few minutes chatting. Doing so reignites their creativity.

Related:Change Is Good. Now, How to Get Employees to Buy In

3. Read. Personally, I don’t read anything that doesn’t serve my ability to better serve my clients, simply because I don’t dedicate the time to pleasure reading. And often I find inspiration in my daily practice of reading interesting pieces on the web. However, sometimes that’s not enough and I have to read outside of my comfort zone to ignite my creative spark.

4. Schedule a meeting with employees to bounce ideas around. Your employees know your business from a different perspective than you do. Having regular idea-generation powwows keeps the flow of inspiration and creativity going. This also gives your staff a sense of ownership and lets them know that their voice and ideas matter and are vital to the enterprise’s success.

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Your ideas are the lifeblood of your business. Find a way to get that creativity flowing. Need to chat a bit about your ideas? Contact us today. We’ll be happy to listen (for free), and we may even have an idea or two that could be helpful. Sure, we want your business, but we also know that a listening ear from another company just trying to make it out there actually matters in this world.