Tag Archives: Facebook statistics

The Importance of Copywriters

  By admin | May 27, 2016 - 9:00 am | , , , , ,
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laptop-keyboard-1515695Just how important are copywriters?  Forgive us this momentary pause in bias, but, we do happen to believe copywriters are EXTREMELY important to any and every business.  Even more important than SEO specialists who say they can turn every web site click into money in your pocket?  Yes, without a doubt.  While copywriters do often write with SEO strategies in mind, it’s the structured, meaningful content of the writing itself that is going to grab each consumer by the ankles and not let go until they have scoured your web site for exactly whatever it is they are looking for.

PANDAS AND PENGUINS

These days, SEO content necessarily relies more on quality content than merely stuffing a certain amount of keywords into a bunch of otherwise roughly worded text and expecting customers to engage.  Quality content is what great copywriting is about.  Quality content is what a great blog should have been about all along.  Google realized that and, with its Panda and Penguin updates to word algorithms, has decided to bring back higher quality to the text it categorizes for the consumer’s benefit.

GOOGLE WATCHES THE STATS

Google can tell how well a web site’s text works in compelling site visitors to click on links, thereby interacting with the business.  Through analyzing the time spent on the site, the page depth, and the bounce rate, Google can tell how well the text manages to do what it desires to do – produce a call to action from the consumer.  Copywriters who have experience with highlighting SEO in just the right way and are adept at being creative can get great results from a web site’s traffic.

BACKLINKS

Are backlinks helpful?  The answer is yes, when used naturally.  Are you getting the idea here?  Meaningful content.  Quality content.  Valuable content.  Honesty and Integrity with the written word.  Naturally used SEO words, phrases, and backlinks.  All these words/terms equate to the kind of organic backlinking that Google wants to see; it’s what Google is looking for; and it is what Google will reward with higher rankings in their search results.

Copywriters are in charge of directing quality content, along with a healthy dose of creative expression in understandable terms for the greater good of your business, to potential consumers.  Put a copywriter to work for you today.

 

 

Depressed About Your Facebook Stats? Don’t Be!

  By admin | April 7, 2014 - 7:00 am | , ,
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question-2-1339414-mAre you finding it difficult to get FB likes? Does your FB strategy seem not to be working? It can be depressing when you get those FB emails with Facebook stats regarding the people you have (and haven’t!) reached during the preceding week. Why aren’t your FB posts making impacts and reaching people and increasing those FB stats?

PHOTOS AND IMAGES

Your cover photo is the first thing people will see when visiting your FB page. If you only use a bland representation of your company’s website address, that’s not going to garner the kind of attention that a cutting edge photo or image will muster. Remember, you only have a few seconds to GRAB and KEEP prospective FB likers’ attention! Make it worth their while, and yours. Increase those Facebook stats!

  • Show benefits of products or services to increase Facebook stats.  When someone gets to your FB page, let them see what you do. Utilize pictures and/or images that will represent what you can offer that will be of value to them. When you do, your Facebook stats should improve.
  • Offer something free.  Nothing gets someone’s attention like FREE stuff.  Do you have a free report, e-book, e-guide, e-newsletter that you can offer to give away for free? In return, you’ll also get their email address that you might possibly utilize for future mailings, with their consent of course.

USE FACEBOOK APPS

Select your use of FB apps wisely. Make sure they are interesting and, again, have something of value to offer your FB viewers. Use your creativity, your genius, your imagination – you’re going to need something “different” from everyone else to stand out and increase your Facebook stats.

USE VIDEOS WISELY

Plug in a video with an interesting title. Keep it honest and, again, use your creative powers to GRAB their attention.  Then have the video link back to that interesting something that is located on your web site.  You will take them out of the FB realm and deposit them in your realm. But you had better be sure where you’re dropping them off is interesting and has a high potential for proving useful to them if you want your Facebook stats to increase.

STRONG CALL-TO-ACTION

It’s what everyone wants: a strong call-to-action that will convert web travelers to clients. Start out with a call-to-action that a majority of people can identify with, whether it be a sporting event that’s in the news, a business topic that has recently been in the news, an environmental topic, a favorite charity, etc.  By asking your FB viewers to “LIKE” an agreeable issue that most people could find themselves getting behind, you are creating a base of interest to your FB page and you are more likely to get more “LIKES” yourself.

It can be discouraging to see those Facebook stats that get emailed to you if you haven’t had a successful week, but, keep your chin up! There are still plenty of things you can do to increase your FB likes and get those positive, motivating FB statistic emails rolling in.