Just how important are copywriters? Forgive us this momentary pause in bias, but, we do happen to believe copywriters are EXTREMELY important to any and every business. Even more important than SEO specialists who say they can turn every web site click into money in your pocket? Yes, without a doubt. While copywriters do often write with SEO strategies in mind, it’s the structured, meaningful content of the writing itself that is going to grab each consumer by the ankles and not let go until they have scoured your web site for exactly whatever it is they are looking for.
PANDAS AND PENGUINS
These days, SEO content necessarily relies more on quality content than merely stuffing a certain amount of keywords into a bunch of otherwise roughly worded text and expecting customers to engage. Quality content is what great copywriting is about. Quality content is what a great blog should have been about all along. Google realized that and, with its Panda and Penguin updates to word algorithms, has decided to bring back higher quality to the text it categorizes for the consumer’s benefit.
GOOGLE WATCHES THE STATS
Google can tell how well a web site’s text works in compelling site visitors to click on links, thereby interacting with the business. Through analyzing the time spent on the site, the page depth, and the bounce rate, Google can tell how well the text manages to do what it desires to do – produce a call to action from the consumer. Copywriters who have experience with highlighting SEO in just the right way and are adept at being creative can get great results from a web site’s traffic.
Are backlinks helpful? The answer is yes, when used naturally. Are you getting the idea here? Meaningful content. Quality content. Valuable content. Honesty and Integrity with the written word. Naturally used SEO words, phrases, and backlinks. All these words/terms equate to the kind of organic backlinking that Google wants to see; it’s what Google is looking for; and it is what Google will reward with higher rankings in their search results.
Copywriters are in charge of directing quality content, along with a healthy dose of creative expression in understandable terms for the greater good of your business, to potential consumers. Put a copywriter to work for you today.