Tag Archives: LinkedIn

Job Hunting? Let Us Help!

  By admin | April 21, 2014 - 1:13 pm |
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meeting-room-934454-mMuch of our day to day work focuses on the texts companies need to move forward, but we also offer services to individuals as well, so we’d like to take a moment to highlight what we can do to help you with your next job hunt.

  • Resume/CV Creation: There are few documents quite as daunting as the resume, so let us take the pressure off and create one for you. Obviously this is an intense process because we need quite a bit of information from you to get started, but the final product will be exactly what you want to hand across that conference table. It’s cheaper than you think, too. A quick online search will show you that most resume services are going to charge you at least $60 for a professional resume. Ours generally run less than $40, even for advanced professionals.
  • Resume/CV Editing: Have a resume, but need to update it? We can help there too. Again, we’ll need your input, but we’ll customize the ideal document for posting, distribution, or whatever you plan to do with it. Often at a cost of less than $20, you could have it ready tomorrow depending on our schedule!
  • LinkedIn Bio Editing: LinkedIn is the place to be for many professionals, but if you’re not actually doing anything with your bio, the company considering you may not think you’re worth the time. Let us help with a fresh look, great text, and an overhaul that puts you in the best possible light.
  • LinkedIn Posting: Need to make sure they know you’re an expert in your field? Post something! We can either handle all of the postings for you or simply send you the text so you can insert it. We can even work with your desired keywords to help add to your SEO exposure.
  • Portfolio Additions: Many industries require an extensive portfolio to demonstrate your competence, and we’ll be happy to add to the documentation necessary to show off your skills. From brochures to whitepapers to academic-level texts, we can create whatever you need.

The simple reality is that we’re in it to write, and whether that means your company needs advertising texts or you need help landing that big new job, if there are words involved we can create for you, we’re here to help. Give us a call or drop us a line to learn more.

 

Your Editing Checklist (No Matter What You’re Writing)

  By admin | April 17, 2014 - 9:28 am | , , , ,
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my-next-trip-1320575-mThe right editing job can distinguish good writing from bad. You could easily have the best text in the world, but poorly edited, it’s just going to reflect badly on you or your company. From your blog posts to your LinkedIn posts to even your press releases, it has to be perfect. Make certain you look for at least these things:

  • Content Readability: Think carefully about your audience for the piece. If you’ve used quite a bit of technical terminology, but your audience may not understand those terms, you may need to do some rewriting. Similarly, you have to consider attention span. Those visiting your Facebook page won’t care to read an entire blog post. Those visiting your blog likely won’t care to read an entire whitepaper. Attention span not only dictates the length of your post, but also whether you need short, staccato sentences, sub headings throughout, and bullet points.
  • Spelling: This is less of an issue than it once was thanks to technology, but it can still be a problem. You’ve probably seen lots of wacky auto correct errors, and in some cases, a spell checker may highlight a word that’s correctly spelled already or fail to recognize an incorrectly spelled choice.
  • Punctuation: Misplaced apostrophes, poorly used commas, and the downright murder of the semicolon spell one thing for well-written pieces: doom. In some cases, a period may be for dramatic effect. In others, though, it may show you weren’t paying attention to the grammar book in 7th grade.

If you’re concerned about your own editing abilities, have someone else take a look. Even if you grab the first person who walks by your desk, an extra eye on the content is never a bad thing, You can also email it to us. With fast turnaround times and incredibly cheap rates on editing, we’re the place to turn when you want to produce quality.

 

Is LinkedIn Sucking Up Your Time?

  By admin | January 6, 2014 - 11:00 pm |
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linkedinIt’s easy to get lost in the world of social media management. There are so many platforms and so little time. Sure, a social media management service like ours can help (read: Shameless Plug for More Business), but for some companies, managing those feeds is an essential part of what they do. The problem? They often take more time than they’re worth. LinkedIn is little different from the others in that regard. Is it actually paying off? One article suggests it’s not, at all.

Is LinkedIn a waste of time?

Is LinkedIn really linking you in? With more than 238 million members, including 4 million in Australia, a profile on LinkedIn is like the modern-day equivalent of a business card.

But how many of those users have benefitted from LinkedIn?

Leadership expert Paul Lange was an early adopter who began using LinkedIn when it launched in 2003.

Paul Lange says LinkedIn has become less relevant.

“At the time it was a great way of finding people,” he says.

“It became like an online Rolodex.”

In the past 10 years, Lange says he has gained about $3000 in work from LinkedIn. This compares with an $80,000 contract he scored from a connection on rival business networking site SunZu (previously Ecademy).

Lange says LinkedIn has gradually become less effective and relevant in the business landscape.

Check out the full text of this article, because it makes some pretty interesting points. That said, though, be careful with your time. Social media is an important part of any marketing interface today, but there are lots of other marketing methods out there that may prove slightly less time consuming.