Tag Archives: quality content

Is SEO Still An Important Concept?

  By admin | June 24, 2016 - 9:00 am | , , , , ,
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glasses-1421589In 2014, in a LinkedIn article about the most talked about skills for the best jobs available, number 5 was said to be the knowledge of how to use SEO and paid search (based on recruiter searches).  Why are there so many articles that negatively discuss whether SEO is dead or alive?  While we all know the phrase “Content is King,” that doesn’t mean that SEO is dead or even in a coma.  Plenty of uses still exist for SEO and opportunities abound where SEO can be quite an advantage.

SEO – ALIVE FOREVER!

Well, at least for the foreseeable future.  Why?  Because what companies and businesses care about most – driving oodles of traffic to their web site and then converting those travelers to loyal and devoted customers for life – can be greatly enhanced by utilizing SEO.  While shifts have occurred to the strategies and tactics of SEO with regard to how search engines see those efforts and apply them to the analysis of page ranking, the skills of writing with SEO remain necessary and desired.

GET CONTENT SEEN

With more writers and written text in the form of blogs, articles, web pages, landing pages, etc., how in the world are you going to get your little blog and, thereby, your company noticed?  You need to think up more creative and constructive ways to get your content seen.  What do you need to do that?  A terrific writer who knows how to address the philosophy of your company’s product line or service.  SEO knowledge incorporated into a text, whether it is organic or paid, is still the best way to get your business noticed.

SEO AND GREAT CONTENT

Your business needs great content; that’s a fact.  When you combine naturally flowing and authentic content with the dynamics of SEO optimization, you have a vibrant end result that will do everything within its power to get your business noticed, traffic driven to your web site, and sales conversions almost a given.

Employ high quality content and SEO techniques to get your business and web site acknowledged through waterfall of noise that is your competition.  Drive your targeted audience right where you want them.

 

 

Could Your Business Use a Good Dose of Content Marketing?

  By admin | June 10, 2016 - 9:00 am | , , , ,
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bulider-1197049How can you avoid having the message of your business blocked out as just another particle of noise?  How can you avoid having your message ignored, skipped over, for fast-forwarded by?  The answer is: content marketing.

Blogging and Content Marketing

The successful content marketer knows how important it is to provide valuable and useful information to clients, and potential clients, in the form of meaningful blogs.  Content marketing can help any business get, and keep, customers.

Consumers are smarter these days than ever before, and they have smart devices that enable them to ignore, skip over, avoid, and even delete your message before it ever has a chance to register on your brain at all.  That means, it needs to provide something of value for the end user (your customer) and do so consistently so that your potential new, or repeat, client won’t see the name of your business and automatically decide it’s not worth his/her time to read what your message is saying.  That is the single-most important reason to ensure the content of your blog offers something of value every time it crosses paths with your target audience.

Blog Consistency

Creating a great blog – and the even more important part of consistently maintaining it – is not an easy task, especially for an owner or employee of the business who also has many other hats to wear every day.  Outsourcing your blog content to a great copywriter is critical to meeting that goal of publishing fresh and worthwhile content at regular intervals.  The conversations that run with a successful blog can, in turn, convert to opportunities seized by your business to develop a loyal customer.

Boost awareness of your brand, your business, your product or service and develop your company as a trusted expert in your industry by utilizing well-crafted and high quality blogs that also drive content marketing successfully to your web site.

 

 

The Importance of Copywriters

  By admin | May 27, 2016 - 9:00 am | , , , , ,
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laptop-keyboard-1515695Just how important are copywriters?  Forgive us this momentary pause in bias, but, we do happen to believe copywriters are EXTREMELY important to any and every business.  Even more important than SEO specialists who say they can turn every web site click into money in your pocket?  Yes, without a doubt.  While copywriters do often write with SEO strategies in mind, it’s the structured, meaningful content of the writing itself that is going to grab each consumer by the ankles and not let go until they have scoured your web site for exactly whatever it is they are looking for.

PANDAS AND PENGUINS

These days, SEO content necessarily relies more on quality content than merely stuffing a certain amount of keywords into a bunch of otherwise roughly worded text and expecting customers to engage.  Quality content is what great copywriting is about.  Quality content is what a great blog should have been about all along.  Google realized that and, with its Panda and Penguin updates to word algorithms, has decided to bring back higher quality to the text it categorizes for the consumer’s benefit.

GOOGLE WATCHES THE STATS

Google can tell how well a web site’s text works in compelling site visitors to click on links, thereby interacting with the business.  Through analyzing the time spent on the site, the page depth, and the bounce rate, Google can tell how well the text manages to do what it desires to do – produce a call to action from the consumer.  Copywriters who have experience with highlighting SEO in just the right way and are adept at being creative can get great results from a web site’s traffic.

BACKLINKS

Are backlinks helpful?  The answer is yes, when used naturally.  Are you getting the idea here?  Meaningful content.  Quality content.  Valuable content.  Honesty and Integrity with the written word.  Naturally used SEO words, phrases, and backlinks.  All these words/terms equate to the kind of organic backlinking that Google wants to see; it’s what Google is looking for; and it is what Google will reward with higher rankings in their search results.

Copywriters are in charge of directing quality content, along with a healthy dose of creative expression in understandable terms for the greater good of your business, to potential consumers.  Put a copywriter to work for you today.