A Content Overseer Can Help!

the-leader-515337-mWhat is a content overseer?  What role can that person play within your organization?  A content overseer reviews all marketing content for acceptability and applicability to each different marketing platform.  Studies show that organizations utilizing a “content marketing strategy” are the ones who are most successful.  It’s always a good idea to have a second set of eyes, a second opinion, another person’s frame of reference to review work efforts to ensure the final content meets the firm’s goals.

Content Marketing with a Content Overseer

The world of content marketing is changing; it’s progressing and growing. The more experienced marketers become about quality content and how to use it to engage clients, often with the help of a content overseer, the more it becomes apparent that a “content marketing strategy” results in the highest dividends with respect to building a solid client foundation.

You Have to Have a Strategy

In fact, a “documented content strategy” says Social Media Examiner is the key ingredient to content marketing success.  As the content marketing industry grows, so too do the expectations placed on content writers and managers; therefore, the greater need for a content overseer.  The players gain more expertise with every passing day and demands for higher quality content grow, as well, to achieve the ultimate goal: a successful business.

Social Media

Can social media help?  Is it effective?  Yes and yes.  LinkedIn has the reputation of currently being the top social media site for businesses.  Three other sites with the biggest recent increases in popularity include SlideShare, Google+, and Instagram.  Social media is a very cost-efficient method for promoting your content and it can be hugely beneficial to your marketing strategy.  Why?  It is concise and it has the ability to reach around the globe instantly.  It is typical for content marketers to use an average of six social media platforms to promote business messages and reach target audiences. With such a wide range of platforms, a content overseer can be the glue that holds all the marketing tools together.

Content Creation is Increasing

Upping your game with quality content and a documented strategy that has set guidelines in place to ensure all parts of the process are successfully interacting helps bring the most value for your money and your time.  You need quality content.  Why?  Because the number one purpose of quality content is to offer information that will attract new customers to your products and services.  Quality content is designed to highlight the message of your business with rich wording that will grab the attention of potential clients. You need a content overseer to ensure all pieces of the marketing puzzle fit well together.

With the wide variety of marketing platforms available today, is it any wonder your business needs a content overseer to coordinate your diverse marketing efforts?  It’s the only way to ensure you are utilizing all the tools at your disposal to get the best results possible.

Depressed About Your Facebook Stats? Don’t Be!

question-2-1339414-mAre you finding it difficult to get FB likes? Does your FB strategy seem not to be working? It can be depressing when you get those FB emails with Facebook stats regarding the people you have (and haven’t!) reached during the preceding week. Why aren’t your FB posts making impacts and reaching people and increasing those FB stats?


Your cover photo is the first thing people will see when visiting your FB page. If you only use a bland representation of your company’s website address, that’s not going to garner the kind of attention that a cutting edge photo or image will muster. Remember, you only have a few seconds to GRAB and KEEP prospective FB likers’ attention! Make it worth their while, and yours. Increase those Facebook stats!

  • Show benefits of products or services to increase Facebook stats.  When someone gets to your FB page, let them see what you do. Utilize pictures and/or images that will represent what you can offer that will be of value to them. When you do, your Facebook stats should improve.
  • Offer something free.  Nothing gets someone’s attention like FREE stuff.  Do you have a free report, e-book, e-guide, e-newsletter that you can offer to give away for free? In return, you’ll also get their email address that you might possibly utilize for future mailings, with their consent of course.


Select your use of FB apps wisely. Make sure they are interesting and, again, have something of value to offer your FB viewers. Use your creativity, your genius, your imagination – you’re going to need something “different” from everyone else to stand out and increase your Facebook stats.


Plug in a video with an interesting title. Keep it honest and, again, use your creative powers to GRAB their attention.  Then have the video link back to that interesting something that is located on your web site.  You will take them out of the FB realm and deposit them in your realm. But you had better be sure where you’re dropping them off is interesting and has a high potential for proving useful to them if you want your Facebook stats to increase.


It’s what everyone wants: a strong call-to-action that will convert web travelers to clients. Start out with a call-to-action that a majority of people can identify with, whether it be a sporting event that’s in the news, a business topic that has recently been in the news, an environmental topic, a favorite charity, etc.  By asking your FB viewers to “LIKE” an agreeable issue that most people could find themselves getting behind, you are creating a base of interest to your FB page and you are more likely to get more “LIKES” yourself.

It can be discouraging to see those Facebook stats that get emailed to you if you haven’t had a successful week, but, keep your chin up! There are still plenty of things you can do to increase your FB likes and get those positive, motivating FB statistic emails rolling in.

Is LinkedIn Sucking Up Your Time?

linkedinIt’s easy to get lost in the world of social media management. There are so many platforms and so little time. Sure, a social media management service like ours can help (read: Shameless Plug for More Business), but for some companies, managing those feeds is an essential part of what they do. The problem? They often take more time than they’re worth. LinkedIn is little different from the others in that regard. Is it actually paying off? One article suggests it’s not, at all.

Is LinkedIn a waste of time?

Is LinkedIn really linking you in? With more than 238 million members, including 4 million in Australia, a profile on LinkedIn is like the modern-day equivalent of a business card.

But how many of those users have benefitted from LinkedIn?

Leadership expert Paul Lange was an early adopter who began using LinkedIn when it launched in 2003.

Paul Lange says LinkedIn has become less relevant.

“At the time it was a great way of finding people,” he says.

“It became like an online Rolodex.”

In the past 10 years, Lange says he has gained about $3000 in work from LinkedIn. This compares with an $80,000 contract he scored from a connection on rival business networking site SunZu (previously Ecademy).

Lange says LinkedIn has gradually become less effective and relevant in the business landscape.

Check out the full text of this article, because it makes some pretty interesting points. That said, though, be careful with your time. Social media is an important part of any marketing interface today, but there are lots of other marketing methods out there that may prove slightly less time consuming.

Are You Really As Good As You Say You Are?

conceitedWhen was the last time you reviewed your LinkedIn profile page? What about your Twitter profile? Facebook? Google+? The chances are good that you haven’t looked at any of them since you initially set them up, right? At the time, you probably thought social media marketing was a slam dunk, and it was going to bring hundreds of clients to your virtually door within hours of your first posts. Now you know the truth about social media marketing – it’s just as difficult as other marketing methods, and the payoff can take just as long.

If you’re still plugging away at the social media equation (and we think it’s essential that you do), maybe it’s time to take a look at those self-aggrandizing profiles you created to help get things started. Does anyone actually want to buy from a company that claims to sell world famous fudge, even though no one outside of a five mile radius has actually heard of the stuff?

The key with any social media profile is a bit of perspective. You need to subtly sell your company without overselling it. Are you award-winning? Maybe, but the awards you gave yourself at the employee banquet last year don’t actually count. Do you really offer cutting-edge services? It’s possible, but the truth is, there aren’t that many services out there today that actually fall into that category.

Need to rethink your profiles? Give us a call. For a low rate, we can not only help you revise those profiles, but also automate your social media processes too so that your content truly is stellar, not just claiming to be. For more, check out our social media services page, then give us a call!

Amp Up Facebook Engagement Now

facebookLooking for a bit more from your Facebook page? Let’s face it – we all know you could be doing something better. Here are the tips you need now to make it work.

  • POST, POST, POST!!!!! Look, be honest with yourself. Are you actually committed to social media? If you’re not, it’s not going to work. You have to actually post to make it fit into your marketing mix. You can’t just think about posting or plan to post, you just have to do it.
  • Be Part of the Community. Would you actually talk to a friend who spent the entire conversation chatting about themselves? Your social media contacts don’t want continual self-promotions all of the time. Do something different.
  • Ask Questions. Speaking of different, asking questions can be a great way to get people to respond and get engaged. There are lots of types of questions you can ask too. From the simple to the fill in the blank, see who is paying attention.
  • Post Videos and Pictures. Don’t just stick to textual posts. Go for videos and pics every now and then too. Whether they’re related to your product or your target audience, everyone likes a pic now and then.

No matter what you decide to do, make sure you’re measuring your efforts. The more data you have, the more information you’ll have to shape your campaigns in the future.

Just too busy for Facebook? Try our social media services to help.


How Much is Social Media Doing For Your Company?

spreadsheet-1-541349-mSmall or large, every company can use social media to make more out of marketing efforts. As often as you virtually socialize, though, how much is social media actually doing for your company? Would those customers be walking through your door if you had never set up a Facebook profile? Would they be responding to your ad if you hadn’t put a note on it on your Twitter account?

Evaluating Social Media Success

Just like every other marketing method needs to be evaluated, you have to keep an eye on your social media numbers to decide how well things are working for you. You can’t simply keep putting posts out there without knowing what they’re really doing for your company. If you do, you’re just shooting in the dark.

Wondering where to start? You may want to get a baseline impression initially. Before you amp up your posting efforts, start a new campaign, or even hire a new social media marketing company, taking a closer look at your starting place is an absolute must. Think carefully about your metrics here. You can measure your starting revenue, followers, or even commenters. Exactly what you’re trying to measure is up to you. Many people want to see it financially paying off, and if that’s the case, you’ll want to look just at revenue. Others want to see a dramatic increase in those who seem to care about their posts.

Your next step is to look at how much you’re spending on your efforts. This doesn’t just have to be physical spending. It could also involve your time. For most small business owners, time is a valuable resource, and understanding exactly what your social media marketing efforts are sucking from your company can help you quantify whether it’s worth it.

Finally, start paying attention. Is your revenue increasing? Are your costs stabilizing? Choose a few times a week to look at the metrics you’ve set for yourself, and measure them consistently. It’s the only way you’ll truly know if you’re getting a good deal.

Need a bit of help with your social media marketing? We’re here. With plans starting as low as $80 for the management of three profiles, it could really save you some time and money! Contact us today to learn more.