Did you know that copywriting is a science, as well as an art form? It’s true! Just wait until you hear some of the scientifically-proven methodologies that can be linked to the text running from your fingers onto the keyboard (or pen to paper, whichever you prefer, of course).
Time, they tell us, is fleeting – seconds come and go – there goes one now! And another! And another! Ooops . . . they are flying by now – entire batches of them have escaped! We need to make the most of our seconds, minutes, hours, days, weeks, months, years . . . you get the picture.
It does take TIME to create compelling, persuasive, quality copywriting texts. Many people don’t seem to understand the VALUE of TIME. Words definitely carry weight; they can be extraordinarily impactful when chosen with care. They don’t always come spilling out from your pen or your fingertips; they require careful thought. Careful thought requires TIME. And . . . TIME is MONEY.
Do you want copy that creates conversions on your web site? Details, details, details . . . as evidenced in this article by Mike Ransdell at CarnegieMellonToday. This article, if you are interested, has a lot of scientific and economic jargon and principles in it (it’s going to take more than 20 seconds, I’m just warning you . . .). It boils down, however, to this: feelings and emotions – the brain is battling between pain and pleasure. In order to write persuasive copy, you need to understand what your target audience wants and how to present the CALL TO ACTION that is needed to get those neurons firing in the brain to make the decision that they like and believe what you say and . . . need what you have.
According to Gregory Ciotti in The Psychology of Going Viral: 12 Proven Ways to Get People Talking (About You), there are six buttons you need to push to get the attention you desire. Those six topic areas include:
- Taboo
- Unusual
- Outrageous
- Hilarious
- Remarkable
- Secrets
Those all sound fascinating, right? You would enjoy reading about any of those things, right? Don’t think they can apply to your business? Wrong. It just requires thought, and thought requires time, and time requires, well . . . value. If you understand the basic, scientific, and emotional concepts that can lead people to purchasing your products or services, you will be well on your way to understanding what type of content can cause them to have the desired reactions. And you will, therefore, understand how precious TIME is, in every respect, to all of us.