Running a small business isn’t always like running the rest of your life. Even if you’re a “fixer” in real life, when you’re running a business, sometimes you just have to look at things with a measure of objectivity and say, “This isn’t working.” For many, this happens in the world of marketing more than anywhere else.
After you’ve decided it’s time to quit what you’re doing, where do you go from there? Marketing strategies are the lifeblood of your company. How do you even begin to put one foot in front of the other after you’ve admitted that what you were doing before just wasn’t working?
In most cases, you’re going to want to do some reflection. If it’s just you and a business partner in your company, the two of you have quite a task ahead of you. If you have several team members, though, even if they’re independent contractors who help from time to time, pull them in on this reflection exercise. Why isn’t your marketing strategy working? Is it too time consuming? Simply not producing the results you want? Decide what was and wasn’t working specifically before you move on to the next step.
It’s time to come up with a new plan. You can’t simply stay down in the dumps forever because the first one didn’t work out. Create a new marketing plan. You can come up with your own or work with a template. Remember that this is not a one-size-fits-all part of business management. Not every business fits into the same mold when it comes to marketing, so feel free to develop your own methods here.
When you get stuck and you just can’t move forward, consult with someone who can help. Maybe outsourcing is part of the answer. We’d be happy to chat with you about your marketing plans and what we can do to help. Just give us a call today!